Chatbot Scripts: Ready-Made Replies and Dialogue Branches

A script is a conversation map: what the bot says first, what options it offers, and what happens after each customer choice. A well-written script saves time and eliminates most manual exchanges. Below are four base branches that make up the majority of bots in the infobusiness space.

What a Bot Script Is Made Of

A script is nodes and transitions between them. A node is a message with text or buttons; a transition is what happens after a tap or a reply. The simplest script: greeting → menu → a specific branch.

Most real-world bots are built from several branches that cover the main situations: questions about the product, assessing the customer's readiness, addressing doubts, and steps towards purchase. It is convenient to write each branch separately and then connect them into a single script via the main menu.

Branch 1: Frequently Asked Questions (FAQ)

This is the simplest and most useful branch — it answers the questions you hear every day. Make a list of 5–10 such questions and write a clear, 2–3 line answer to each.

Example: "Is the programme suitable for beginners? — Yes, no prior preparation is required. Everything is explained from scratch, at a comfortable pace."

If a question requires a longer answer, give a brief version in the bot and offer to go to a page with details or write to a manager.

Branch 2: Lead Qualification

Before pitching a product, it helps to understand where the customer is right now. A qualification branch asks 1–2 questions and directs the person to the right section.

Example: "Tell me where you are right now: just starting to explore this topic, already worked on it before, or looking to scale what you already have?"

Based on the answer, the bot routes to different branches — different texts, examples, arguments. This makes the conversation more precise and reduces irrelevant questions.

Branch 3: Handling an Objection

The most common objections in the infobusiness are "too expensive", "no time", "I'll think about it". For each, you can write a calm, honest reply without pressure.

Example for "too expensive": "I understand. The programme costs [price]. If you'd like to get a feel for the format first — there's a free introductory lesson. Want to try it?"

You do not need to close the objection in a single message. The goal of the branch is to keep the conversation going and give the customer a next step if they are ready to take it.

Branch 4: Booking or Moving to Payment

This is the final branch: the customer is ready to move forward. Clarity is what matters here — no unnecessary questions, just the required steps.

Example: "Great! Choose a format that works for you: a 30-minute online call or a written consultation with a reply within 24 hours."

After the choice — a payment button or a booking form. In the sales funnel, this step can lead directly to a payment link inside the chat.

Where Script Ends and AI Begins

A script works well for predictable steps: buttons, menus, payment, specific instructions. An AI chatbot comes in where the customer writes freely and would not press a button. The AI parses a free-form question and replies based on meaning, but it is not a replacement for an expert — non-standard situations are better handed off to a human.

The right architecture: the script holds the key steps, the AI helps where the script did not anticipate the request.

How to Build on Talvio

In Talvio, scripts are assembled in a visual editor — drag nodes, connect them with arrows, write text directly in the block. Branches, buttons, conditions, AI replies — everything in one editor, no coding required. You can start on the free plan (no card required); advanced features are available on the Pro plan at 2990 ₽/mo. Personal data is processed under 152-FZ: the operator is a sole proprietor (ИП) listed in the Roskomnadzor register.

Build your first script from these four branches and see how your bot performs on Talvio.